Every Small Business Owner Needs a CFO – Especially Now

As a small business owner, you may not feel you can justify the expense of a full time CFO. But there are times you absolutely need someone with a trained financial mind to help you make big decisions, plan for the future – and ensure you are properly tracking your finances.


Here are just a few examples of today’s big issues:


Pivoting Services, When to Rehire Staff, Managing Future Risk – Most business owners are juggling a LOT of heavy decisions, all with major financial implications. You may be making drastic changes in the way you do business to keep revenue flowing. Or, maybe you’re okay now, but unsure how to plan for uncertainty that could persist for many months.


PPP Loan Forgiveness – Your QuickBooks needs to be restructured to track separate classes of expenses for the PPP, EIDL and any other support you have received. You have to be able to divide out these expenses, then you need to work through the calculations required on the 11-page loan forgiveness application.


You may have someone in place keeping your books. You may even have an accountant that does your taxes every year. But an Outsourced CFO is different. This is someone who really works to understand your business. Because of their training and experience with many businesses, they can open your eyes to new options and paths through financial challenges and opportunities.


Emerald Financial Partners has been offering just such support to its clients for over 40 years. Valerie, Christy and the rest of the Emerald team are right there with clients, challenging them with proactive questions and offering solutions to help their businesses survive and thrive.

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